He teaches the internet marketing certificate program at the university of san francisco and is one of the top experts on ebook marketing. Writing a book for kindle is usually the easy part for an author. Landing pages are not just popular, they are necessary. Jim kukral is a bestselling author and top internet entrepreneur.
Shes sharing 11 powerful ways to market childrens books. When i wrote a book several years ago, i didnt realize how significant a role my marketing strategy would play in its success. By having an ebook landing page on your website whether youre selling you book directly or through amazon, you give yourself more marketing opportunities to promote your book and drive traffic to your site. The task may feel daunting, whether youre preparing to market your first book or your 50th. This is a you have to spend money to make money book marketing tip. Writing and publishing an ebook is a great way to share your expertise with the world, and it is one of the easiest ways to make passive income online. Promoting your ebook via social media makes it far easier to build the social proof that creates trust and inspires. Writing and publishing an ebook is a great way to share your expertise with the world, and it is one of. Take the hard work out of marketing your business achieve dramatic improvements in your business without investing a lot of time and money. Jul 05, 2016 if it makes sense for your topic or niche and you know your target audience reads trade magazines, heres an article with tips to help. While ppc is a great way to promote your company and services, you can also set up a campaign to promote your content offer. The key is in understanding that marketing is a broader concept than you might think. No matter how good your book is, you need to consider your marketing strategy if you want it to actually sell.
If the previous stages in your journey to getting your ebook written, funded, and online were difficult, then this part might seem impossible. You can also create a website for your book, post on message boards, join user communities, and promote. In fact, the ebook could help strengthen your relationships with existing clients, establish your authority status, help them, and increase their trust in you. Aug 01, 20 promote and market your book like a master. Since then ive bribed scott to share his tactics and knowledge. Use features like bookmarks, note taking and highlighting while reading 1001 ways to market your books.
Share your video on your youtube channel, with a post on facebook, linkedin and tweet the link. I would like to share 3 ways to successfully market your ebook. A realworld checklist of things anyone can do to promote your course, product or ebook. Your ebook shouldnt be just for new customers only. The many ways to promote your ebook successfully online. As with all marketing, you need a good plan for launching and promoting a new ebook. How to market your kindle ebook in 10 steps business 2. This is a vital step in the promotion and marketing of your book, andif done rightwill make the rest of the process infinitely easier. Ask if you theyd be willing to provide a testimonial. In todays digital world, kindle publishing has become a growing trend. Apr 14, 2015 while it takes time to reach such heights as an author, video ads can generate more interest towards your book.
The best ways to do this is through emailgated landing pages. Once your book is written, though, it can be a challenge to find readers, particularly because youre working without a publishing house to. If it makes sense for your topic or niche and you know your target audience reads trade magazines, heres an article with tips to help. Armed with these five ways to market your ebook on facebook, you can jump into basic marketing and promotion. Make a short video talking to the camera about the ways in which your ebook can help other people. These can be useful to get sales moving and to attract new readers. You may have missed this article when cmi published it. Connect with potential readers for free over social networks. On launch day, throw a party for your ebook on your main. The ubiquitous pdf portable document format, which is the favourite free ebook file type and then you have the proprietary versions some are supposedly open standards with amazon which has 7080% of the ebook market using the mobi its version of mobipocket format and apple the epub. How to promote an ebook when you have no money for.
Writing ebooks can be a fun and rewarding way to get your work out there. The ubiquitous pdf portable document format, which is the favourite free ebook file type and then you have the proprietary versions some are supposedly open standards with amazon. After publishing your book, youll want to promote it to prospective readers. Also offers a specific ability to promote box sets. Would you like to make your ebook stand out from the crowd.
While it takes time to reach such heights as an author, video ads can generate more interest towards your book. Apr 25, 2011 marketing your ebook is not as hard as you might think. On launch day, throw a party for your ebook on your main social media platforms, have giveaways such as a sample chapter, offer special discount for a few days. The premise is to get a target audience interested in your website. How to effectively market your ebook small business trends. Youll find that these are not onetime activities, but instead require regular engagement and effort. And not many visitors are willing to look too far for your ebook, so make it as easy as possible for them to find it. May 06, 2020 easy ways to promote a book in only a few minutes.
Hungry for readership, eauthors are constantly seeking innovative ways to market their work. This is a vital step in the promotion and marketing of your book, andif done rightwill make the rest of. There are some exceptions, but most authors think that everyone in the world will want to read their book. Smart ebook marketing works like a magnet to bridge the gap between readers unmet desires. Have a clear plan of how you intend to spend your advertising dollars, reserving the major portion for your prime markets and media, writes kremer in 1001 ways to market your books. Each idea will only take around ten minutes for you to do. If you bury it, your audience will have to dig around. There are hundreds of ways to promote your ebook online. How to market and promote your ebook british council. Nov 20, 20 make a short video talking to the camera about the ways in which your ebook can help other people. Sep 03, 2018 the task may feel daunting, whether youre preparing to market your first book or your 50th.
Once you own the ebook on amazon, you can upgrade to the audiobook for a lower price, so bookbub deals can be used by. This type of promo works exceptionally well if you run an active blog on your website. Google plus may be the black sheep of social media networks, but its a viable indie author tool for ebook. In fact, it is very important for you to understand that it is a significant part of your strategy. Once your landing page has been published, you can also take to social media to promote your ebook and encourage your target audience to opt in. With these goals in mind, here are 20 book marketing tips to help your book sales after publishing your book. With a little time and marketing finesse, you can promote your own ebook.
Having one will build hype, give you a potential email list have people sign up for. Reading through it was a breeze due to its personable, funny and conversational tone throughout. If your ebook is going to be a major part of your content strategy, there should be some way for visitors to access it from your main menu. In his final article in a fivepart series on selfpublishing, author and digital publishing specialist nik peachey talks about the best ways to market your ebook. Talk about the takeaways of your ebook in your video and then show a link. How to market an ebook how to market your book online the easiest book marketing tip ever. Marketing your book for selfpublishers and indie authors. As a topselling kindle ebook fiction author with inside iris, i want to repeat the. Youve gone through the hard yards of researching, writing and editing your ebook. Having a bestselling author credential on your resume is like a dream for many entrepreneurs. How to promote an ebook when you have no money for advertising.
If you make your ebook exclusive to amazon for 90 days, you get 5 promotional days when you can give your book away for free. From kindle to udemy to your own website, these are the actions you can take to get more exposure and make more sales. Have a clear plan of how you intend to spend your advertising. Paid options include the ability to be promoted to.
Your ebook should be a part of your content marketing strategy. These 101 practical marketing suggestions will show you how you can realise the full potential of your business. The ebook market, as it constantly evolves, is becoming oversaturated with products. Weve also provided the programs in the table below to help you. Having one will build hype, give you a potential email list have people sign up for the book when it is first released and you will have an automatic email list for future updates and marketing opportunities, and an effective way to give your ebook its own little corner without. Now you can take a more active role in marketing your books.
Jul 19, 2018 50 and more ways to promote your book. Download it once and read it on your kindle device, pc, phones or tablets. You can promote your book yourself with email, websites, and other outreach. How to market and promote your free ebook and how weve. All of the tips were original and made me rethink how i will launch my own book. Talk about the takeaways of your ebook in your video and then show a link to your ebook at the end of your video. Take the hard work out of marketing your business achieve dramatic improvements in your business without. Once your book is written, though, it can be a challenge to find readers. After its published, you should be promoting your ebook at every opportunity. The truth is that if you want to really promote your ebook effectively, you need to go about it in a certain methodical, strategic manner, which will yield the results that you are.
That being said, here are eight ways to market your ebook, whitepaper, guide or any other content offer you already have. If you generate a thought leadership, topoffunnel ebook, you might think your promotion efforts stop at the top of the funnel. Even the best content in the world wont sell if people dont know it exists. Consider contacting people who have emailed or commented with nice things to say about you, your blog, ebook, product or service. Here are some ebook marketing tips that will attract readers. According to statista, of the total book sales worldwide, the ebook market share is expected to reach 26% in 2018, up from just 12% in 20. And good news if you dont write childrens books, you can take these principles and strategies and apply them to your own genre and make them work for you. Includes over proven marketing tips for authors and publishers. I would like to share with you 4 ways to promote your ebook on a budget.
The ideas are timeless, sensible and results oriented. Youll find that these are not onetime activities, but. If youre promoting more than a single ebook and all of them have a price tag, you can use facebook offers to promote them simultaneously. The digital world is an extremely noisy one, and this noise is only going to increase in future years. This backbypopular demand post has been updated because promotion of your content and practical steps to do so are always needed marketers often pour their efforts, resources, and budgets into developing an ebook only to move on once the landing page is live. You must tell your email subscribers about the ebook.
By having an ebook landing page on your website whether youre selling you book directly or through amazon, you give yourself more marketing opportunities to promote your book and. Its when you come to market it that the nightmare begins. Find out who your book appeals to, get to know those people well, and be where they are, both online and off. Amazon is becoming a primary shopping search engine for the modernday consumer, with 55% of searches beginning on the site. Its tough to stand out when youre competing against millions of other books. Ill give you my top three best methods of connecting with the right readership and getting more copies of your book sold. How to market and promote your free ebook and how weve done. How to market an ebook how to market your book online. In this interview with jim kukral, youll find tips on how to market ebooks successfully.
Decide who will read your book find your community. And good news if you dont write childrens books, you can take these principles and strategies and apply them to your own. Developing a promotional strategy webinar recording youtube. Create profiles on sites like facebook and twitter to promote your book. No matter how good your book is, you need to consider your marketing strategy if.
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